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Glidden Paint — Walmart Launch Campaign

CTV / OLV Campaign | Video, Product & Lifestyle Photography

This campaign supported Glidden Paint’s launch in Walmart, introducing the brand to a wider audience through a humorous spot about a husband who gets carried away with a simple paint project. What starts as a small update quickly spirals into repainting everything in sight, playfully showcasing the impact and versatility of Glidden’s colors.As producer, I helped bring the campaign to life from pre-production through post, coordinating production logistics, timelines, vendors, and cross-team collaboration across both video and photography. In addition to the CTV and OLV spots, the campaign included product and lifestyle photography designed for retail and digital marketing channels.

Product / Lifestyle Photography

My Role

  • Managed production logistics, schedules, and vendor coordination

  • Supported creative execution across video and photography shoots

  • Partnered with creative and client teams to ensure campaign consistency across assets

Deliverables

  • CTV and OLV video spots

  • Platform-specific digital cutdowns

  • Product and lifestyle photography assets for retail and marketing use

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