Demour Breen
Producer
Georgia Core - Weird Looking Stools
Integrated Campaign | Experiential, Social, Community Activation
This campaign was designed to spark conversation around colorectal cancer screening through a bold, unexpected community activation across Georgia. At the center of the work were 30 custom-designed stools, installed in 30 bars and coffee shops across the state, paired with branded coasters and coffee sleeves that carried the campaign message directly into everyday social spaces. By meeting people where they gather, the campaign helped break stigma around colorectal health and encourage more open conversations about early detection.
OLV & Social
GA CORE - Funky
GA CORE - Wierd
Product Photography
Launch Event
The campaign launched with a community event that brought together partners, creatives, and local supporters to experience the activation firsthand. The event introduced the custom stools and campaign messaging in a social setting, helping spark conversations around colorectal cancer awareness while generating photography and social content that extended the campaign’s reach beyond the initial installations.
Video Recap
GA Core Event Recap
Event Photogrpahy
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