This campaign featured real American Home Shield members sharing their experiences with unexpected home repairs and how their coverage provided peace of mind during stressful situations. The creative focused on authentic storytelling, highlighting relatable homeowner challenges and the reassurance that comes from having reliable protection.

As producer, I helped bring these stories to life by managing production from pre-production through post, coordinating interviews, locations, crews, and post workflows while ensuring all deliverables aligned with the campaign’s strategic goals.

My Role

• Led production across multiple testimonial shoots featuring real American Home Shield members

• Managed production logistics, schedules, budgets, and vendor coordination

• Partnered with creative and client teams to shape authentic storytelling and ensure message alignment

• Oversaw post-production timelines and delivery of final campaign assets

Deliverables

• Long-form testimonial videos

• :60, 30, and :15 cutdowns for digital and social

• Platform-specific social edits