This campaign highlighted Georgia Power’s ongoing investments in infrastructure and grid reliability, reinforcing the company’s commitment to powering communities and supporting Georgia’s continued growth. The creative focused on translating complex energy systems into compelling visual storytelling, showcasing the people, technology, and large-scale infrastructure that keep power dependable for millions of residents and businesses.

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As producer, I helped lead the campaign from pre-production through post-production, partnering closely with creative, strategy, and client teams to bring the work to life across multiple platforms. I managed production logistics, schedules, budgets, and vendor coordination while ensuring the campaign stayed aligned with both creative vision and client objectives.

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The campaign delivered a suite of broadcast, digital, and social assets designed to communicate reliability, innovation, and long-term investment in Georgia’s energy infrastructure.

My Role

• Managed production from concept through delivery across multiple campaign assets

• Oversaw production timelines, budgets, and cross-functional team coordination

• Partnered with creatives and clients to ensure alignment between messaging and execution

• Coordinated vendors, crew, and post-production workflows to meet campaign deadlines

Deliverables

• Broadcast spots

• Digital video assets

• Social cutdowns and supporting campaign content