This campaign used humor and visual effects to highlight the importance of reliable smoke detection. In each spot, the person responsible for setting off the smoke alarm humorously transforms into the smoke detector itself, creating an unexpected visual moment that reinforces the product’s role in keeping homes safe.

As Post-Production Producer, I managed the campaign through final delivery across multiple platforms. I oversaw post-production timelines and coordinated editors, VFX artists, color, sound design, and finishing teams to ensure the transformation effects were executed seamlessly while meeting all broadcast and digital specifications.