Lids is widely recognized as the ultimate destination for hats. So much so, that people aren’t even aware that they also sell jerseys just as exclusive. So, it was time to get eyes on their jerseys in a significant way. We did this by creating an integrated international campaign that repositioned the brand from a sportswear to a streetwear destination. We worked with 5 fashion influencers at the heart of streetwear, and hip-hop’s #1 photographer, Cam Kirk, to style and capture Lids’ jerseys in their own unique ways. Personal style, streetwear, and jerseys come together to make a statement - to make them look.