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Demour Breen
Producer
Atlanta United
The 404 Kit Launch
Atlanta United, partnered with Atlanta Influences Everything to pay homage to that “Golden Era” of 90s Atlanta, where the whole city rallied behind the strength of a culture that continues to evolve. We kicked off this launch with a two-part activation that celebrates the heart and soul of Atlanta United FC through art, culture, and sports!
The Mural
Painted by Atlanta street artist legend Dr. Dax pays tribute to old Atlanta with his mural "Inspire" displayed on the O4W Market.
My Role
I coordinated and negotiated​ with Dax's team throughout the mural process. I location-scouted and held negotiations with the O4W market for a one-year contract for the use of their wall.
The Custom Kit:
Eight Atlanta street artists united on one kit for the 404. Displayed at Goodtimes a new Atlanta streetwear staple, the kit was raffled off in a social media give away. Now, one lucky winner owns a piece of Atlanta history.
Role:
I led coordination and negotiation efforts with all vendors, overseeing the design of unique jerseys and the execution of content capture. Within this role, I supervised the content capture process, ensuring comprehensive coverage, including interviews, B-Roll footage, and authentic artist interactions.
Meet the Artists
DR. DAX
FRKO
HELLALEAH
PAPER FRANK
HANK SAMULES
R.LAND
ARRRTADDICT
Vayne
Vayne is a faceless street artist whose identity is kept secret and could not partake in filming.
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